Thomas Budiman

Design Leader · 0→1 Products, Growth · Design Ops/Systems · AI-Augmented Design & Prototyping

I led product and design for a UK grief support app for a UK grief support app created with a leading psychotherapist, achieving a 94% helpfulness rating and App Store recognition. Previously, I launched new digital experiences (web and mobile app) on Shopify Plus for a cold-pressed juice company, driving AOV growth and retention.

At a leading Indonesian C2C marketplace, I scaled the design team and built the foundations for a cross-platform design system.

I’m motivated by two things: making complex technology usable, and supporting teams to grow and raise the design bar.

Links

Email has been copied

Links

Email has been copied

Links

Email has been copied

Work

(Hybrid) Product & Design Lead at Grief Works: UK Grief Support App

Led the product team and scaled to £1M revenue: shaping roadmap, strategy, and design directly with the CEO.

Boosted product value and market fit by launching live session features (group sessions, therapist chat, forum, discounted counselling), 1.5x lift in growth.

Redesigned paid acquisition funnel — doubled email capture conversion from 15% to 30%,   lowering CAC and improving LTV:CAC from 2.75 to 3.

Led the design team and established design foundations, building reusable components in Figma and setting quality standards for sensitive user journeys.

Achieved 94% helpfulness, thousands of 5★ reviews, App of the Day + Editor’s Choice.

(Hybrid) Product & Design Strategist at Nakedpress – Shopify Plus

Led digital initiatives and team to drive retention and revenue for a fast-growing D2C juice brand in Jakarta.

Launched a scheduled order feature on the Shopify Plus store so customers can plan multiple deliveries in one purchase, increasing AOV, improving cash flow, and streamlining the experience.

Led strategy, product development, and design of a mobile app (iOS & Android) as a retention initiative: boosting reorder rates and reducing reliance on paid acquisition.

Brand & Product Designer at Hanno, a digital health house

Designed brands and digital products for healthcare, taking projects end-to-end.

Led UX/UI design for a wound care app for diabetic patients, launched in nine months and used in clinics across the UK.

Co-led multiple design sprints, helping move products from early concept to launch-ready.

Head of Product Design at Bukalapak

Hired and managed the design team, growing to 12 designers across 16 product teams.

Scaled a cross-platform design system, establishing shared principles and practices that empowered designers in cross-functional teams.

Launched an upskilling program (workshops, mentoring, project-based pairing) across design, research, and content strategy, with 90% satisfaction reported.